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#018 Jo Pretyman - on Cross Cultural Communications and Creating Social Impact

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Jo Pretyman is a business strategist specialising in communications and social impact. She works with brands, NGOs and government to design culturally relevant and aspirational solutions to complex global problems. She specialises in curation, communications design and strategic partnerships to bring these solutions to life. For brands, bridging impact with commercial outcomes. Following her legacy career working in the creative industries (beauty, music, fashion) across Sydney, London and Ibiza, She founded I-Manifest, a leading NGO that empowered opportunities for culturally diverse youth in the creative industries e.g. Mercedes Benz Fashion Week Australia, Vivid, TEDx and Splendour in the Grass. She is a thought leader with regular public speaking engagements at high profile events, including Vivid, Creative Mornings and Good Design Strategy Forum and she sits on the Advisory Boards of Good Design Australia Fashion Impact and ARROW Collective.

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